The Importance of Product Management in Determining A Digital Product Quality

Have you ever wondered what makes a digital product can be applicable and useful for the community, while the company has to accommodate so many needs required by the users? Maybe only a superhero who can do it, but this work is not an impossible thing for a Product Manager.

Behind the series of a digital product with its very sophisticated, there is a Product Manager that is continuously improving the quality of a digital product along with an outstanding team.

A profession that becomes the spearhead of the product quality should be able to create or improve the quality of a product while maintaining the vision, strategy, design, and execution of the product. Besides that, a Product Manager must also be able to make the right product for the community while maintaining a balance of work within the team through good communication.

When is a startup business requires a Product Manager?

The above question may often arise in the minds of the players in industrial world, specifically in a case of startup. In a pre-launch company or business which still has a small team members, the founder still be able to take full control from the start to the determination of the vision until the product hit the market.

Along with the growing size of the product, the cooperation between the Product Manager with the CEO will be very effective to be able to present certain products that consumers need. With the Product Manager, the CEO can concentrate more on the success of the vision and the right strategy to market a product.

A Product Manager must have three essential things to be successful. The first, a Product 

Manager must be able to understand the vision of the company as well what the users expect from the product. Secondly, a Product Manager must also be able to prioritize the features and build a roadmap for the product. Then the third, a Product Manager must also be able to continue to expand the number of users by conducting experiments on a regular basis.

If you want to be a good product manager in a digital product company, you need to have some routine activities to maintain harmonious teamwork in your working place. For example, you and your team team conducted a brief meeting every morning to brainstorm their opinions about interesting issues related to the digital product, and let them have some suggestions for you retaled to what they would do in the day. After that, your team can conduct the steps of activities that would support the success of your product.

The present of a Product Manager is to unify the team

The role of a Product Manager is essential in unifying the team, because the future of a team in a company or business would work together to create a successful digital product.
The digital product is the result of the interpretation and analysis of data.

The features of a digital product are the result of the interpretation and analysis of data gained from the users.

The data and analysis would help you and tour team to make the digital product to be more friendly and relevant to the users. It is quite plausible that if a digital product is made with unused features, which it means the company is wasting resources.

With the data obtained from the users, a company can create and add the features to the product which are relevant to its users. This is what makes a digital product so popular.
Creating a digital product that is relevant to the users' needs would keep them engaged with the product. When the users feel comfortable using the product, the product will become more popular - which is as a measure of the success of the product itself.

Agile Inception Method and It's Implementation

Agile Inception, is a method to be engaged before creating a digital product, which includes some aspects that you need to identify prior to designing a digital product.

With Agile Inception, a company would be able to determine the extent (how far) of the project scope, estimate cost and time that would be spent, determine potential risks to be faced, looking for the extent of the project about which is made possible or not, as well as preparing a project environment before starting the production.

In Agile Inception method, the team should be able to identify some of the aspects above in order to present an effective solution that is useful for the people.

After successfully identifying all of the aspects above, you would get brilliant ideas that can be used to develop the digital product - which idea(s) that can be used directly, and which idea(s) that can be stored for later use. The main objective of Inception Agile method is to avoid confusion during the designing, facilitating the determining the final result, deciding the division of labor, and also looking at potential challenges to be faced in the future. Read also about the art of developing mobile app

Agile Scrum Method and Its Implementation

The example of implementing Agile Scrum method is let's say you would like to make a mobile app for your market place online store, firstly the whole necesities are collected in the sprint planning phase before making features in fhe sprint zero. So you need to make a signature dish feature on the merchant profile of your market place online store app.

Prior to launching the app, firstly you must pay attention to the UI and the UX of the app. After the UI and the UX has been completed, you can try to make a mockup based on the existing UI and UX. Story planning phase will begin after the designing, UI, UX, and mockup are completed, where this phase will begin collecting the series of stories from the users which are will be a matter for the developer to make such feature.

In setting the priorities, each department has the priority in making a feature product. This effort is needed to identify what is really important for a digital product in order you can calculate the capacity of the working team.

Things that should be avoided in team

There are some things that should be avoided in a team, such as:

• Each of team members should not be too dependent on other members. In a team, members must work together to achieve a common goal.
• Too fixated on job description. Such behavior reflects that the team members do not feel that they have the brand they build within the team.
• A lack of communication. It is a must for a team member to be able to work in a team, because a lack in communication is possibly brings errors and disputes that would be very likely to occur.
• Abusing the ability of other team members. Without the role of other team members, a product would not likely be resolved properly.

As a product manager in a team to create a successful digital product, you can monitor the individual work and the team work progress to measure the partial and total productivity of the company in achieving the common goal. 

We do love your comment. If you have something to share or would like to add your idea about the importance of product management in determining a digital product quality, you may add it at the comment box below.